YouTube simply generated $5bn from adverts in a single quarter – and YouTube Music has over 30m subscribers

YouTube simply generated $5bn from adverts in a single quarter – and YouTube Music has over 30m subscribers

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MBW’s Stat Of The Week is an article collection by which we present why a single knowledge level deserves the eye of the worldwide music trade. Stat Of the Week is supported by Cinq Music Group, a technology-driven document label, distribution, and rights administration firm.


There was a minute there when YouTube Music risked trying like a little bit of an also-ran within the international streaming race.

That view was considerably punctured in Might final yr when the service surpassed 15m international subscribers (together with free triallists) practically 4 years after its unique launch, and a yr after it was re-launched as a standalone subscription service.

Yesterday (October 29), YouTube mother or father Alphabet gave us an replace on YouTube Music’s progress as a subscription app, with information of an necessary milestone.

Chatting with buyers on a Q3 Alphabet earnings name, the media large’s CEO, Sundar Pichai, stated: “YouTube subscriptions proceed to develop. YouTube now has over 30 million Music and Premium paid subscribers, and over 35 million together with these on free trials.”

Customers can subscribe to YouTube Music in two methods: as a subscriber to the app itself (normal particular person value within the US of $9.99 monthly) or by way of an $11.99 monthly subscription to YouTube Premium, which bundles in entry to paid-for YouTube Music.

“YouTube now has over 30 million Music and Premium paid subscribers, and over 35 million together with these on free trials.”

Sundar Pichai, Alphabet

The final official replace we acquired from Alphabet on the subscriber stage throughout these two companies referred to This fall 2019 (i.e. the top of final yr), when YouTube Music had 20m paying subscribers.

YouTube has due to this fact added 10m subscriptions to its Music app, globally, up to now 9 months.

Spotify, in fact, stays the most well-liked subscription music app worldwide. We found yesterday in SPOT’s personal Q3 outcomes that it now counts 144m paying subscribers worldwide.

In the identical Jan-Sept time interval that YouTube Music has added 10m subscribers this yr, Spotify added 20m, shifting its subs base up from 124m on the shut of 2019 to 144m at this time.



MBW’s Stat Of The Week: YouTube Music now has greater than 30m paying subscribers, up 10m from the 20m it counted on the finish of 2019. Spotify has grown its Premium subscriber base by 20m in the identical time interval.

The opposite huge statistic revealed by Alphabet of curiosity to the music trade yesterday was the promoting turnover of YouTube.

Based on Alphabet’s Q3 2020 fiscal filings, YouTube generated $5.04bn from adverts within the three months to finish of September this yr.

That was up by over $1.2bn on the $3.80bn YouTube generated from adverts in the identical quarter of 2019.

Breaching the $5bn quarterly advert income threshold is made all of the extra exceptional for the truth that the pandemic appeared to stifle YouTube’s advert revenues in Q2 2020, which at $3.81bn have been solely barely up on the $3.60bn the platform generated in Q2 2019.

If YouTube can generate one other $5bn in This fall, it’ll put the platform in competition of turning over greater than $18bn from adverts throughout the course of (the COVID-19-defined) 2020.



In fact, for music trade rightsholders, the massive query can be how huge a slice of that $5bn-plus in quarterly promoting {dollars} is getting paid out to the music trade.

Los Angeles-based analytics agency Pex just lately launched a report suggesting that music turned “extra helpful” on YouTube in 2019 vs. 2018.

Pex’s knowledge reveals that, regardless of making up simply 5% of all content material on the platform, music movies accounted for 22% of all YouTube views final yr, a 2% enhance on 2018.

As well as, Pex famous that music movies have been liable for 83% of movies exceeding 1 billion views on YouTube final yr.


Cinq Music Group’s repertoire has gained Grammy awards, dozens of Gold and Platinum RIAA certifications, and quite a few No.1 chart positions on quite a lot of Billboard charts. Its repertoire contains heavyweights equivalent to Unhealthy Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and tons of extra.Music Enterprise Worldwide

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