Tag: Nielsen

Nielsen adds ratings for YouTube CTV ads as digital viewing surges

Nielsen provides scores for YouTube CTV adverts as digital viewing surges

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Dive Transient: Nielsen will embody the streaming TV stock from each YouTube and YouTube TV apps on linked TVs (CTV) within the firm’s Digital and Complete Advert scores for the primary time, per a press launch. The transfer expands Nielsen’s YouTube measurement past computer systems and cell. Measurement will likely be phased within the first ….  Read More

Nielsen to measure YouTube on CTV in US – Digital TV Europe

Nielsen to measure YouTube on CTV in US – Digital TV Europe

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  Advert measurement agency Nielsen has introduced that it’s going to start to incorporate CTV viewing of YouTube in its scores.  The corporate has mentioned that YouTube’s streaming TV stock might be measured in its Digital Advert Rankings and Complete Advert Rankings. It mentioned that this may assist media consumers and sellers to raised perceive ….  Read More

Nielsen adds YouTube into Total Ad Ratings for connected TV

Nielsen provides YouTube into Whole Advert Scores for related TV

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Nielsen stated YouTube’s streaming TV stock will now be measured in its Digital Advert Scores and Whole Advert Scores to confirm audiences on related TVs. The corporate stated the primary section of measurement might be enabled within the first half of 2021, starting with YouTube TV and lengthening to the YouTube app on related TVs ….  Read More

Facebook Makes Its Case Against A Breakup; Holiday Spending Begins

Nielsen Can Measure YouTube On The Massive Glass; UK Digital Advert Spend Drops 5% In Q2

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Right here’s immediately’s AdExchanger.com information round-up… Need it by e-mail? Enroll right here. DAR She Blows Nielsen’s Digital Advert Rankings and Whole Advert Rankings merchandise can now measure YouTube and YouTube TV stock when streamed by means of related TV platforms. As MediaPost factors out, Nielsen’s two advert rankings options can already measure YouTube and YouTube TV stock ….  Read More

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time | State

Nielsen To Measure Linked TV Campaigns On YouTube & YouTube TV For The First Time | State

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NEW YORK, Oct. 15, 2020 /PRNewswire/ — At this time, Nielsen introduced that YouTube’s streaming TV stock might be measured in Digital Advert Rankings and Whole Advert Rankings to assist media consumers and sellers higher perceive and confirm audiences on each the YouTube and YouTube TV apps on linked TVs (CTV). This announcement expands Nielsen’s skill ….  Read More

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

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Nielsen is bringing YouTube’s marketing campaign measurement below one roof. Adverts watched on YouTube and YouTube TV on related TV units will probably be added to Nielsen’s Digital Advert Scores and Nielsen’s Whole Advert scores starting subsequent yr, Nielsen mentioned at the moment. The transfer will permit media patrons and sellers to trace audiences throughout ….  Read More

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

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NEW YORK, Oct. 15, 2020 /PRNewswire/ — At present, Nielsen introduced that YouTube’s streaming TV stock can be measured in Digital Advert Scores and Whole Advert Scores to assist media consumers and sellers higher perceive and confirm audiences on each the YouTube and YouTube TV apps on linked TVs (CTV). This announcement expands Nielsen’s potential to ….  Read More

YouTube Adds Enhanced Contextual Targeting, Expands Nielsen Partnership

YouTube Provides Enhanced Contextual Concentrating on, Expands Nielsen Partnership

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YouTube’s quest to siphon TV budgets took one other couple of steps Wednesday, when the video platform unveiled “superior contextual concentrating on” (ACT), in addition to the flexibility to make use of Nielsen TV information to plan and measure YouTube campaigns in a handful of latest international locations. ACT now, of us Superior contextual concentrating ….  Read More