Tag: Connected

Nielsen adds YouTube into Total Ad Ratings for connected TV

Nielsen provides YouTube into Whole Advert Scores for related TV

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Nielsen stated YouTube’s streaming TV stock will now be measured in its Digital Advert Scores and Whole Advert Scores to confirm audiences on related TVs. The corporate stated the primary section of measurement might be enabled within the first half of 2021, starting with YouTube TV and lengthening to the YouTube app on related TVs ….  Read More

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time | State

Nielsen To Measure Linked TV Campaigns On YouTube & YouTube TV For The First Time | State

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NEW YORK, Oct. 15, 2020 /PRNewswire/ — At this time, Nielsen introduced that YouTube’s streaming TV stock might be measured in Digital Advert Rankings and Whole Advert Rankings to assist media consumers and sellers higher perceive and confirm audiences on each the YouTube and YouTube TV apps on linked TVs (CTV). This announcement expands Nielsen’s skill ….  Read More

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

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Nielsen is bringing YouTube’s marketing campaign measurement below one roof. Adverts watched on YouTube and YouTube TV on related TV units will probably be added to Nielsen’s Digital Advert Scores and Nielsen’s Whole Advert scores starting subsequent yr, Nielsen mentioned at the moment. The transfer will permit media patrons and sellers to trace audiences throughout ….  Read More

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

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NEW YORK, Oct. 15, 2020 /PRNewswire/ — At present, Nielsen introduced that YouTube’s streaming TV stock can be measured in Digital Advert Scores and Whole Advert Scores to assist media consumers and sellers higher perceive and confirm audiences on each the YouTube and YouTube TV apps on linked TVs (CTV). This announcement expands Nielsen’s potential to ….  Read More

Republican connected tech firm targeted Black voters on Facebook for “Deterrence”

Republican connected tech firm targeted Black voters on Facebook for “Deterrence”

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A database constructed by Cambridge Analytica, the Republican-aligned agency that shut down over allegations of improper use of Fb knowledge, focused Black voters for “Deterrence” in profiles ready for Donald Trump’s 2016 marketing campaign in accordance with reporting by Nice Britain’s Channel four Information. It had already been recognized that Black voters have been centered ….  Read More

Amazon Sidewalk Eyes IoT Past Related Properties

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Share Tweet Share Share Share Print E mail Name it “house connectivity past the house.” eCommerce big Amazon introduced new particulars this week about Amazon Sidewalk, its bid to create a distributed (localized) IoT community. Amazon introduced plans for Sidewalk final 12 months, and the corporate mentioned on this week’s replace that it’s now set to launch the ….  Read More

Echelon Launches Amazon-Exclusive Connected Bike | News

Echelon Launches Amazon-Unique Related Bike | Information

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CHATTANOOGA, Tenn., Sept. 21, 2020 /PRNewswire/ — Echelon’s new EX-Prime Good Join Bike—also referred to as the Prime Bike—formally hit the net market as Amazon’s first-ever related health product. Created with high quality, sophistication and affordability in-mind, this new bike efficiently strikes the right steadiness of glossy aesthetics, cutting-edge know-how and cheap pricing. In flip, ….  Read More