Lionsgate Movement Image Group has named Kamala Avila-Salmon as their first Head of Inclusive Content material, a brand new place aimed toward creating and implementing variety, fairness, and inclusion packages and techniques which can then be mirrored within the studio’s theatrical slate and residential leisure.
Avila-Salmon arrives at Lionsgate from Fb, the place she launched the Advertising and marketing Inclusion self-discipline throughout the social media web site’s Client Advertising and marketing staff. Avila-Salmon will report back to Lionsgate Movement Image Group COO Jen Hollingsworth.
Avila-Salmon may have a voice in all Movement Image Group creatives processes together with greenlight, content material improvement, manufacturing, casting, advertising and worldwide gross sales and liaise with the studio’s Chief Range Officer, Jamila Daniel to help inner D&I processes and initiatives.
At Fb, Avila-Salmon’s staff was answerable for inspiring the entrepreneurs throughout the social media web site’s household of apps to ship extra numerous and inclusive advertising campaigns that led the business and represented the portal’s world consumer base. Previous to that, she served because the senior content material marketer at Fb Watch, specializing in unique sequence like Crimson Desk Discuss with Jada Pinkett Smith and Stephen Vs The Sport with Stephen Curry. She additionally led the model’s efforts to drive better variety and inclusion throughout their advertising work. Her work at Fb earned her recognition as one among AdWeek’s 2019 Younger Influentials, an honor given to stars who’re “altering the best way we take into consideration branding.”
“Lionsgate is dedicated to creating movies and telling tales that mirror the broader world round us. As a senior chief within the Movement Image Group, Kamala may have the authority and help to assist us higher serve our audiences. Her experience and management shall be very important, however the work towards progress doesn’t relaxation on her shoulders alone – it’s going to require everybody at this studio to be devoted in becoming a member of in her mandate, and we renew that dedication in the present day,” stated Hollingsworth.
“Storytelling is the lifeblood of our society and the tales we see on the massive display screen form how we see ourselves and others. Inclusive tales have the facility to vary our world and I’m honored and humbled to accomplice with the wonderful staff at Lionsgate within the mission to get extra of those tales into the world,” stated Avila-Salmon.
Avila-Salmon started her profession at RCA Data in advertising. She then joined Sean “Diddy” Combs’ Dangerous Boy Data as a advertising government, the place she envisioned and executed multimillion-dollar advertising campaigns for such artists resembling Janelle Monáe. She continued on to the selective Management Program at Common Footage earlier than transitioning to the TV facet with NBC Leisure as a advertising technique government overseeing the market positioning and key promotional messages for prime community reveals resembling The Voice and Regulation & Order: SVU. In 2015, Avila-Salmon joined Google Play as an government answerable for consumer-facing advertising campaigns selling Google Play Music and Google Play Motion pictures, then segued to the launch staff for YouTube TV, Google’s entry into reside TV streaming, as their first Associate & Content material Advertising and marketing Lead.